Why Pay for Search

Something is rotting at Google. The organic search results are getting crappier, and the ads are getting bigger. With the latest changes in AI, things will only get uglier.

But behold – there is something you can do about it. Don’t be the product; pay for the product. I’ve been doing so for two years now with Kagi and never looked back. Since I could not sum it up better, I suggest you read their own Why Pay for Search page.

And let me tell you this: it’s time to act. We should have known something was wrong with Google the moment they got rid of their old motto, “Don’t be evil.”